With the holidays approaching, it’s crucial to start planning for the busy season ahead. This year, holiday season preparation is the perfect opportunity to upskill your team and upgrade your systems. It is an investment that will ease stress during this busy time and set you up for success in the new year.
When it comes to opening an RV park, there are more considerations than just paperwork and acreage. Creating an elevated guest experience through your campground amenities, customer service, and seamless operations are key to achieving operational excellence. Here are three elements you can incorporate into your RV park business plan to establish a successful brand.
It’s important to keep your guest experience as a top priority. This requires a balance between meeting your business goals and taking excellent care of your current campers and boaters.
As an owner or manager, you already know the importance of improving the guest experience at your outdoor property — but did you know it’s also necessary to measure the guest experience?
According to the Harvard Business Review, obtaining a new customer can cost anywhere from five to twenty-five times more than retaining a customer who has previously done business with you. While earning new campers should be a business goal, long term campers can fill in the gaps between new camper reservations, which can help save you money on continuous marketing efforts, especially during the slow season.