How can I advance my property’s sustainability efforts right now? “Sustainability is still a big priority for my hotel’s leadership team and our guests, but the current environment has made it nearly impossible to make additional investments in this area. What are some ways that I can use the technology we already have to make our operations more sustainable?”
Environmentalism is on the rise across the globe, and it’s inspiring to see. Both individuals and businesses are getting on the path to greener and more ethical practices—with hospitality, in many cases, at the forefront of that charge. Hilton has dedicated itself to reducing carbon emissions by half and adding zero soap to landfills by the year 2030. Marriott has LEED-certified hotels in development and is implementing climate change strategies to meet goals by 2030, as well. And Starwood Hotels have set goals to see a 30% reduction in greenhouse gas emissions and a 30% reduction in energy and water consumption (per hotel room) by the year 2020. In other words, real change is happening, and guests definitely care. In fact, recent consumer research surveying 72,000 Hilton guests showed 33% of those guests “actively seek out” eco-friendly information on a hotel before booking—and 44% under 25 years old do the same. For those considering putting environmental changes into play at their hotels, those survey results should be encouraging—especially when it comes to attracting guests in the millennial and Gen Z camps.
Boosting reservations, marketing and enhancing the customer experience are rightfully the platinum trio when it comes to priorities for hospitality businesses. Those are the money-making (and reputation-making) necessities that drive us toward success. But what about the money-saving aspects of our business? Do they deserve our attention, too? Well of course they do. And one of the most basic ways to save money in hospitality is through energy efficiency. According to ENERGY STAR®, American hotels typically spend an annual average of approximately $2,196 per room on energy, which equals out to about six percent of the total operating costs. That adds up significantly and doesn’t even touch the energy and water usage for kitchens, common areas and more. But never fear! There are a number of ways to save on those resources without sacrificing the comfort of your guests or staff — and at the end of the year, you’ll likely see a noticeable savings. Sound good?