Sustainability
How to Bring Your Hotel Into the Sustainable Age
Environmentalism is on the rise across the globe, and it’s inspiring to see. Both individuals and businesses are getting on the path to greener and more ethical practices—with hospitality, in many cases, at the forefront of that charge. Hilton has dedicated itself to reducing carbon emissions by half and adding zero soap to landfills by the year 2030. Marriott has LEED-certified hotels in development and is implementing climate change strategies to meet goals by 2030, as well. And Starwood Hotels have set goals to see a 30% reduction in greenhouse gas emissions and a 30% reduction in energy and water consumption (per hotel room) by the year 2020. In other words, real change is happening, and guests definitely care. In fact, recent consumer research surveying 72,000 Hilton guests showed 33% of those guests “actively seek out” eco-friendly information on a hotel before booking—and 44% under 25 years old do the same. For those considering putting environmental changes into play at their hotels, those survey results should be encouraging—especially when it comes to attracting guests in the millennial and Gen Z camps.