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How Property Management SEO Can Impact Your Direct Bookings

With the camping industry expected to reach $6.8 billion this year, it’s obvious campers aren’t slowing down their vacations any time soon. In fact, there has been an increase in revenue earned each year since 2018. To maximize your revenue, it’s vital to invest in search engine optimization (SEO) to drive more campers to your site.

Boosting your property management SEO can have a direct impact on the amount of traffic you drive to your website. As guests prefer to book directly on websites, this can increase direct bookings, saving you costs on OTA commissions and improving your brand awareness.


Benefits of Property Management SEO on Direct Bookings

Optimizing your website for search engines can:

Boost website traffic. Attract more visitors to your website, increasing reservations and revenue by showing up more frequently across search engine results pages (SERPs).

Measure performance. Track key performance metrics across your website, such as visitor behavior and page traffic.

Give you a competitive edge. Stand out more from the competition to stay ahead in your industry, cultivate trust, and build loyalty between you and your campers.

These are just a few of the many benefits property management SEO can provide your property.


How To Boost Campground SEO for More Direct Bookings

Improving your search rankings starts with the right marketing strategy. It is important to focus on website performance, brand reach, and a great online user experience.


Improve Your Website Performance

Page responsiveness and speed are two areas that can significantly impact campground SEO. Quicker site loading times and a smooth user experience reduce bounce rates, which directly affect SEO performance.

Another method for improving your campground SEO is to make your website mobile-friendly. More than half of the digital traffic on the internet today being generated by mobile devices. Failing to optimize your website limits how many direct bookings you can earn, which, as a result, decreases the maximum amount of revenue you can generate.

To make your website mobile-friendly, consider compressing images and adapting your site format to support mobile visitors. Don’t forget to test your website from a mobile device often to make sure it loads and responds quickly.

Local SEO

Additionally, local SEO may assist you in optimizing your web presence to acquire brand awareness in your community. You can promote brand awareness by localizing your content to take advantage of nearby searches. You may target these local search inquiries by:

  • Keeping your Google Business Profile up to date
  • Claiming your company on other online directories like Yelp
  • Promoting reviews that include the city (and responding to them!)
  • Writing about neighborhood activities or charitable efforts

Utilize Content Marketing

One of the main property management SEO pillars that should guide your marketing approach is content. Content marketing is a strategy that leverages content ranging from articles to videos to attract, engage, and retain your campers. This content shouldn’t always promote your brand; instead, consider the following tips:

  • Provide helpful content that gets people's attention and provides value for their current needs
  • Recognize the traits, goals, and requirements of your audience to write posts that are relevant to them
  • Don’t just aim to book more reservations, strive to build and strengthen bonds with your campers

These tips will not only boost your one-time booking rate but help your campground gain repeat bookings and grow loyal visitors.

Connect With Influencers In Your Industry

Every industry has “influencers” or thought leaders that have a wide reach and a strong reputation. By forming a strategic partnership with other brands, websites, or influencers in the camping industry, you can exponentially increase your SEO results and expand your reach.

You can reach out to your prospective partners to offer them an opportunity for a mutual exchange of value, such as teaming up for: 

  • Events
  • Joint webinars
  • Blog posts and articles
  • Surveys and industry research reports 

From a boost in media attention to backlinks, connecting with thought leaders can help your campground expand its audience, produce valuable content, and drive campers to your website. 


Maximize Your Marketing Efforts With RMS

Boosting your property management SEO is just one step toward creating a campground built for present and future success.

The RMS Complete Campground Marketing Toolkit will give you insight into:

  • Improving the guest experience
  • The best practices for your campground staff
  • Top tips and trends within the hospitality industry
  • Advice you can offer first time campers 
  • And much more

Learn more about improving every aspect of your operations with The Complete Campground Marketing Toolkit today.

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