Showing off your RV park through targeted marketing can seem like a daunting task. However, a solid marketing plan can help increase your bookings and build your reputation.
Whether you want to attract new campers or entice veteran campers to return (or both!), here are the five RV park marketing tips you need to get their tires rolling.
1. Have a Compelling Website
A compelling RV park website can encourage visitors to book a reservation at your property, so it’s important to make sure your site follows these guidelines:
- Use simplified website navigation. Make sure all buttons, links, and pages are working and loading quickly to avoid losing booking opportunities.
- Ensure the website is visually appealing with no clutter. An effective website has the necessary information on each page, along with plenty of space between the blocks of text to improve readability.
- Give visitors a way to book a reservation directly through your home page. With an integrated campground reservation management system, you may be able to add a “Book Now” button to your website so visitors can reserve a space at your RV park then and there.
- Start a relevant blog. Having a blog can improve SEO and help campers find your website in camping-related Google searches. Ask yourself what your readers will want to learn about, and center your blog on relevant topics. If you build your reputation as a source of useful camping information, visitors can start looking to you when making their travel plans.
2. Use Social Media to Your Advantage
Eighty-three percent of the US population over the age of thirteen is active on social media. You can rise above the competition on social media platforms by having Instagrammable spots at your park to attract visitors and make your property memorable.
Other ways to make the most of your social media presence include:
- Running giveaways and competitions to engage followers and increase your reputation.
- Encouraging visitors to use a unique hashtag when they post about your property.
- Posting high-quality videos and photos to entice viewers to book with you.
- Keeping your social media pages updated with events and engaging content.
- Considering paid advertising on social media platforms.
If you are considering improving your social media presence, be sure to plan your marketing strategies to fit your budget. Joining all social media platforms can be time-consuming. Make sure to do some research and only use best-suited social media networks for marketing your business.
3. Partner With Local Businesses and Influencers
An easy way to market your property is by partnering with other well-known businesses in your area. Partnerships can help your RV park become well-networked within your community and add value to your offerings.
Some great partnership ideas include:
- Food trucks
- Restaurants
- Water parks
- Amusement parks
- Sports and outdoor stores
You can also reach out to local influencers and Google Local Guides to give honest reviews of your park and its amenities.
Before you reach out for any partnership opportunities, ensure your property is in perfect condition.
4. Have a Solid Email Strategy
By using your guests’ reservation dates as a guide to your email strategy, you can retain loyal customers and maximize your bookings.
In a PhocusWire interview, Revinate’s senior hospitality marketing strategist Erica Rich pointed out that pre-arrival emails sent three to seven days before the guest arrives have the best open rate of about 58%.
With this in mind, you may be able to use your RV park management software to send automatic emails with tips and expectations before upcoming reservations to help them make the most of their stay, increasing the chances they will book with you again.
Additionally, you can use emails to check on your visitors and inform them of any events or updates to your property to further build a strong relationship with your customers.
Once your visitors have checked out, you can email them a personalized thank you note and ask for a review. Campers will appreciate your timeliness, thoughtfulness, — and may even tell their friends and family about their stay.
5. Prioritize Online Reviews
Since 89% of consumers worldwide read reviews online before buying a product or service, online reviews can impact your reputation and your booking rate. If the majority of your reviews are positive, you’re more likely to get noticed by potential campers.
One way to show you care about every RV park visitor is to give a timely response to all reviews — both positive and negative — in a friendly and professional manner. When you address comments and concerns, you’re showing potential campers that you’re willing to go the extra mile to improve the guest experience for everyone.
RV Park Marketing Is a Powerful Tool
When your RV park marketing plan is well thought out, you can reach the right people, attract new park visitors, and bring back previous campers with certainty, even during the slow season.
If you’re ready to learn more marketing tips to reach your reservation goals, watch our Get Found Online: SEO Basics webinar today.
