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How To Maximize Your Reservations With a Campsite Booking Software

Your property’s success depends on your occupancy rate, but it can be tough to keep the bookings coming day after day if you aren’t taking advantage of new technology available in the hospitality industry.

So how do you make sure that you’re maximizing your booking potential, even during the slow season? A campsite booking software has the ability and the features you need to achieve this goal. 

Here are a few tips on how to use these software features to max out your reservations and attract guests no matter the season. 

1. Make the Reservation Process Easy by Offering Online Reservations

Balancing phone calls, emails, and various communication channels through your website simultaneously can cause miscommunication and reservation errors that will negatively impact your staff morale and your booking rate. Consider improving guest communications by offering online reservations. 

According to Forbes, 69% of users prefer using mobile over desktop for internet access.

While some customers may use their desktop computer to book a reservation, it’s more likely that they’ll use their cell phone or tablet in their leisure time, and that should not mean they receive a worse experience in trying to book due to their device. 

Having a campsite booking system that fluidly works no matter what device your guest is using can be vital to improving the guest experience. And, of course, if the booking system is easy-to-use, that means more bookings with less effort. Guests can make a reservation, double-check the booking date and campground location, and even make changes to their requests. Naturally, you will get a notification through your booking software any time a guest books or updates their reservation.

2. Focus On Growing Your Marketing Efforts

Instead of chasing down previous guests with phone calls, you can use email and SMS features of your campsite scheduling software to send your guests any promotions you have for your campground. This timely marketing tactic also applies for any events or special offers you wish to promote.

The best campsite booking software will have built-in marketing tools to help you decide what promotions to run and when. For example, you may be able to take your guests’ booking history, create segmented lists based on common reservation habits, and target specific guests with tailored offers. Focusing on low-cost marketing efforts with a good conversion rate, like adding a loyalty program, can maximize your ROI. 

3. Use Dynamic Pricing

When you have a robust campsite camp management software, making changes to your pricing is simple. With some tools, you can adjust rates automatically with a dynamic pricing feature to maximize profits and occupancy in response to supply and demand. 

While it is only one step, dynamic pricing is a key process to automate at your outdoor property and will increase your revenue and reservations. Since dynamic price changes can be automatically adjusted based on settings for the marketplace and timeframes, you can be competitive without constantly monitoring changes in the marketplace. Using campsite booking software to manage your rates and promotions also helps alert your staff of any changes, keeping your whole team on the same page. 

4. Keep in Touch With Your Guests

To build customer loyalty and increase the rate of returning visitors, you can stay in touch with your guests even after their reservation is over. With a cloud-based booking system, it doesn’t matter if you’re out of the office or using a new phone, you can access customer information from anywhere to send your guests promotions and encourage them to make another reservation at your property. This is a powerful strategy to employ during the slow season.

Not All Reservation Management Systems Are the Same

While an on-premise campsite management system may seem easier, that system could be costing you reservations. Understanding what the best campsite booking software can offer and how it can increase your reservation rate is the first step to growing your property. But just like with campsites, not all reservation and property management softwares are created equal.

A great campsite booking system should be easy to use for you and your staff, but must come with tools and functions that give your guests the best experience possible so they will not only keep coming back, but bring their friends along with them. 

To discover how the right reservation and property management system can help streamline your operations, download our free guide.

 

Working smarter with a reservation management system

 

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Website Design
4 Campground Marketing Tips for SEO

Campground management tips suggest the necessity of a robust campground reservation system with tools designed to enhance the guest experience from booking to departure. In fact, most of the marketing trends for 2023 are features campers expect to see on your website.   Campground reservation software can improve your campground’s website while helping to boost your direct bookings. You can establish your property’s online presence with a comprehensive website that includes a campground booking engine. However, being on the internet, writing daily posts on your website, or even paying for advertisements may not necessarily expose your property to potential campers.  In order for your online content to have a positive impact on your reservations, your target audience needs to see your content amidst the hundreds of other campground websites out there. This can be done by applying search engine optimization (SEO) techniques. Read on to learn about a few campground SEO tips that will take your outdoor property to the next level.   Campground Marketing Tips To Make Your Property Stand Out   1. Make Sure Your Campground’s Website Is Responsive If your website doesn’t work for a viewer’s device, they may give up and find what they need somewhere else.  A responsive web design (RWD) accommodates all the different ways users can access and use your website, taking into account the screen sizes and tech capabilities of various devices. These design techniques will allow your site to match the viewer’s device, allowing your property to make an excellent first impression.  Have a Mobile-First Web Design in Mind Campground marketing starts the moment a potential camper searches for camping information, but it can't stop there. Once your website is found, it's important to provide a positive user experience (UX) in order to convert curious website visitors into loyal campers. By that, we mean your website should be designed and optimized for all types of devices, not just desktop. In 2022, more than 60% of all internet traffic comes from users on mobile phones. Having your website designed for mobile use is crucial for increasing your website traffic — and your bookings — now and in the future. Consider tailoring the features of your website to the capabilities of a smartphone. To set your website up for success, use these mobile-first design features.  Add click-to-call. A click-to-call button is only displayed on mobile devices, which allows the user to instantly dial the phone number listed for your property. Eliminate pop-ups. Since a mobile screen is smaller, a giant pop-up window can be very displeasing to your mobile users and could even hide the information they were looking for on your website. Adjust font size and content.  A larger font size paired with less content per page will make it easier for your website visitors to quickly find the information they need. If you ensure a good mobile user experience, you can increase your bookings and enhance your campground’s professionalism simultaneously. In fact, 61% of mobile searchers are more likely to contact a local business if the website was easily accessed on their device.   2. Site Speed Is Everything In 2018, Google began using mobile page speed as one of the factors to establish search rankings. In other words, if you want your campground to be visible when potential campers are searching to make a reservation, your website must be optimized to load quickly.  In fact, longer load times have a direct negative impact on “conversions.” A conversion is when a user performs a desired action, such as clicking through to your reservation page, and is a key metric when evaluating the performance of your website. To improve your site speed, make sure you compress images before uploading them. You may also want to resize or reformat your images and video content to increase your page loading speed.  Additionally, run site speed tests often and address any found issues to help improve SEO for your site and make it more convenient for your future campers to book with you.   3. Campground Marketing SEO and Blogging When it comes to local campground SEO tips, blogging is a great opportunity to rank higher on Google searches and therefore increase your website traffic. Blogging allows your site content to match parts of the user’s search, which Google values as a “relevancy” connection, and increases your ranking on the search engine results page (SERP). SERP ranking is vital; in fact, 27.6% of searchers click on the #1-ranked website on Google’s search page. To attract campers to your website by improving SEO, consider these: Professional blogging. As the local expert on camping topics and trends, you can increase your website’s authority and reputation when you use your blogs to answer common questions and provide insight. Including internal links to other pages on your website as well as external links to other reputable websites. All links should be relevant to the topic and follow other linking best practices.  Update your blogs consistently. To be an authoritative resource and rank high in searches, your blogs should be up-to-date. Check for outdated content, broken links, and opportunities to link internally to your other blogs. Use relevant keywords. For SEO, a keyword is a word that Google users search for specifically. When you use the keywords you want to rank for in your blog content, your website link is more likely to land higher up on the SERP. Overall, to increase your SERP ranking, increase the amount and quality of your website content as it applies to relevant search queries.   4. Improve Your Online Presence Search engine results are also boosted by online activities in social media. An active presence on Facebook, Instagram, Pinterest, and Tiktok not only shares information with potential campers but also increases your search engine indexing and your online ranking.  Online review sites also provide a valuable source of search engine indexing. Using the guest marketing feature of your campground reservation system software (if available) is a painless way to ask your campers for reviews of your campground.   Take Your Campground Marketing Up a Notch Accommodating the digital world can feel challenging, but your campers are already in the digital world and you need to be found there.  With the right SEO tips and support, you can make your website and your campground stand out from the competition. The best campground reservation software will help you make the most of your website to increase bookings. To jumpstart your marketing efforts with industry tips, personalized templates, and other resources, download The Complete Campground Marketing Toolkit today.