Your property’s success depends on your occupancy rate, but it can be tough to keep the bookings coming day after day if you aren’t taking advantage of new technology available in the hospitality industry.
So how do you make sure that you’re maximizing your booking potential, even during the slow season? A campsite booking software has the ability and the features you need to achieve this goal.
Here are a few tips on how to use these software features to max out your reservations and attract guests no matter the season.
1. Make the Reservation Process Easy by Offering Online Reservations
Balancing phone calls, emails, and various communication channels through your website simultaneously can cause miscommunication and reservation errors that will negatively impact your staff morale and your booking rate. Consider improving guest communications by offering online reservations.
According to Forbes, 69% of users prefer using mobile over desktop for internet access.
While some customers may use their desktop computer to book a reservation, it’s more likely that they’ll use their cell phone or tablet in their leisure time, and that should not mean they receive a worse experience in trying to book due to their device.
Having a campsite booking system that fluidly works no matter what device your guest is using can be vital to improving the guest experience. And, of course, if the booking system is easy-to-use, that means more bookings with less effort. Guests can make a reservation, double-check the booking date and campground location, and even make changes to their requests. Naturally, you will get a notification through your booking software any time a guest books or updates their reservation.
2. Focus On Growing Your Marketing Efforts
Instead of chasing down previous guests with phone calls, you can use email and SMS features of your campsite scheduling software to send your guests any promotions you have for your campground. This timely marketing tactic also applies for any events or special offers you wish to promote.
The best campsite booking software will have built-in marketing tools to help you decide what promotions to run and when. For example, you may be able to take your guests’ booking history, create segmented lists based on common reservation habits, and target specific guests with tailored offers. Focusing on low-cost marketing efforts with a good conversion rate, like adding a loyalty program, can maximize your ROI.
3. Use Dynamic Pricing
When you have a robust campsite camp management software, making changes to your pricing is simple. With some tools, you can adjust rates automatically with a dynamic pricing feature to maximize profits and occupancy in response to supply and demand.
While it is only one step, dynamic pricing is a key process to automate at your outdoor property and will increase your revenue and reservations. Since dynamic price changes can be automatically adjusted based on settings for the marketplace and timeframes, you can be competitive without constantly monitoring changes in the marketplace. Using campsite booking software to manage your rates and promotions also helps alert your staff of any changes, keeping your whole team on the same page.
4. Keep in Touch With Your Guests
To build customer loyalty and increase the rate of returning visitors, you can stay in touch with your guests even after their reservation is over. With a cloud-based booking system, it doesn’t matter if you’re out of the office or using a new phone, you can access customer information from anywhere to send your guests promotions and encourage them to make another reservation at your property. This is a powerful strategy to employ during the slow season.
Not All Reservation Management Systems Are the Same
While an on-premise campsite management system may seem easier, that system could be costing you reservations. Understanding what the best campsite booking software can offer and how it can increase your reservation rate is the first step to growing your property. But just like with campsites, not all reservation and property management softwares are created equal.
A great campsite booking system should be easy to use for you and your staff, but must come with tools and functions that give your guests the best experience possible so they will not only keep coming back, but bring their friends along with them.
To discover how the right reservation and property management system can help streamline your operations, download our free guide.