As the hospitality industry recovers, RV park and campground operators need a software solution that supports a convenient, welcoming, and efficient experience for guests.

Look for a park management system (PMS) that offers multiple features that can make guests more comfortable staying at your property. Here are six key ways to enhance the guest experience using technology.

Mobile Check-In & Check-Out

Encourage contactless interactions between your staff and guests by supporting mobile check-in/check-out and kiosk integrations. Whether a guest is arriving after-hours, or you simply want to reduce face-to-face contact, using a PMS that offers check-in and check-out functionality through a mobile device or kiosk is pivotal to safe and efficient operations.

Guest Portal

Empower guests to take control of their stay by offering a guest portal. This tool should enable guests to manage their reservations, receive notifications related to their stay, make payments, print receipts, and communicate directly with your property through chat or email. On the property side, communications and payments are stored under each guest’s reservation record for reference and record keeping.

Internet Booking Engine

A PMS with a built-in booking engine will enable your property to showcase real-time availability and capture more stays through direct bookings on your website. Giving guests the option to choose a site and book their stay online from anywhere, anytime and on any device is convenient for guests and reduces the amount of staff time spent on reservations.

SMS Messaging

Communicate effectively with guests through SMS messaging. Creating a quick and easy line of communication between your property and guests for important information, alerts and any concerns ensures that messages are seen, and provides a level of convenience and engagement that improves the experience for both guests and staff.

Loyalty Program

A loyalty program can help drive repeat visits to your property, reduce acquisition costs and make a big difference to your bottom line by giving guests an incentive to return again and again. A PMS with an integrated loyalty module can be set up to reward guests every time they stay and spend at your park, creating more engaged, satisfied guests that trust your business to take care of them.

Guest Records

Guest records allow you to have a better understanding of individual needs and requirements to increase guest comfort and satisfaction. The ability to customize and save guest preferences is beneficial to staff by decreasing time spent collecting information during the check-in process, and providing personalized touches throughout each stay lets guests know they are valued at your property.

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Your PMS has a significant impact on guests’ experience at your property. By using the tools and features described above, your PMS can help you create a warm, convenient, and transparent stay for guests now and in the future.
Author bio

Raul Lopez, Customer Support Manager, RMS North America

With 12 years of experience in the hospitality industry, Raul Lopez has expertise in customer loyalty, hotel operations and property management system (PMS) conversions. As CSM at RMS North America, Raul is responsible for developing strong customer relationships, training and development, and staying informed on the latest industry techniques and methods to best support customers.