As a marina manager or owner, you want your property’s amenities to attract your customers and become the go-to place to dock.
But how do you make sure that you’re capitalizing on all opportunities to increase revenue at your marina? Here are five ways to maximize your property income while building and maintaining a solid reputation for your business within your community.
Whether you’re hosting first-timers or repeat boaters, you want every individual who reserves a space at your marina to have the best experience possible. You can use your marina management software to keep things running smoothly from the moment they make a reservation and throughout their reservation on your slip.
Some key ways to ensure guest satisfaction include:
There are two great ways to engage with both first-time boaters and seasoned skippers to increase your bookings and your revenue.
Is your marina really “out there?” Increasing your social media presence will help attract more potential boaters to your marina.
You can easily showcase the beauty of your surroundings by regularly posting photos or videos of your marina. To go the extra mile, consider collaborating with local influencers who can highlight your property across multiple social media platforms.
Email marketing is an effective way to keep your current and potential customers updated about offers at your marina. You can use the customer relationship manager (CRM) within your marina management software to target boaters with tailored, prescheduled email correspondence to ensure the right audience sees the right promotions at the right time.
When your guests have finished their reservation at your marina, continue connecting with them by sending emails that ask about their satisfaction with your facility. This gesture provides a dedicated space for boaters to provide optional feedback, showcases your appreciation for their reservation, and can act as a reminder of their positive experience the next time they choose to book.
When your guests dock at your marina, they’re looking for a convenient, fun time. To maximize your revenue, you can offer services and packages for an extra fee, including:
You can email or message your guests with your list of services and upgrades so they can plan ahead for a great time. Be sure to include these additional services on your website for those interested.
Maximize your reservations by offering direct and online bookings, as some boaters prefer the flexibility of booking online rather than contacting the property. A marina management software solution that features an online booking engine is not only more convenient for your guests, but also means your staff spends less time managing potential and new reservations and more time concentrating on your current marina guests.
Remember that online booking can also be easily accessed by your guests if you integrate your platform with multiple Online Travel Agencies (OTAs). Potential customers may be looking to book their stay using different OTAs, which means the more you integrate, the more reservations you’re likely to receive.
Whether you have one marina or several properties to manage, having the right marina management software in place will keep your operations running smoothly and maximize your marina’s revenue.
Management software for your marina(s) should:
The right reservation and property management software can help you streamline your operations. Download our Operational Excellence in Hospitality Guide today to find out more and set your marina up for success!